MARKETING Articles, Tips & Tools
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Locale Marketing
We all use the online community to find the best of the best to do business with. However, there are times that the market is so flooded with “Experts” that using some one who is local to you is the best choice. There is still something to be said about knowing the specific demographics of those you are trying to encourage to do business with you, prospects. A local expert may have insights that “the best of the best” found online can’t possibly duplicate. This is especially noticeable in areas that have a distinct local, hometown feel to them. 
Magnet Marketing
Magnet marketing is a proven methodology to attract prospects to a best practices study focused on solving a problem of interest to prospects. It’s all about attracting prospects who want to solve the same problem your company is solving. If a prospect is not interested in this specific problem, they’re unlikely to buy from you. You’re better off focusing on prospects who are actually interested. This is effectively prospect-reported intent data delivered in real time. Expert: Michael Phelan - Magnet Marketing - A Proven Way to Increase High Value B2B Prospect Meetings 
Using an Influencer
Not all influencers are celebrities. A well-known author, a popular person to follow on twitter or Facebook, or even someone well known in your industry can be the one to influence buyers to purchase your products or services. The difficulty lies in getting them to endorse you. Building a relationship like this however can expedite your marketing program. |
