Stephanie Creech
Marketing Contributor
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EXPERIENCE
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The Psychology of Color
There is a lot written about the psychology of color. If you google it, you can keep yourself busy for hours reading articles on the conscious and unconscious reason behind it, as well as arguments to ignore it. However, if you are just starting out or rebranding yourself, it can’t hurt to understand the psychology of color.
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Marketing to Launch Your Company
As an entrepreneur, you have a vision. Often that vision translates to your marketing. You may have strong feelings about some components, while others, not so much. Being consistent is essential to building a recognizable brand. Here is what you need to get started…
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Picking Web Friendly Fonts
If you are creating a new brand or updating an existing brand you need to think about your font choices. Fonts are part of your image and they need to be consistent. Not all fonts are web friendly so consider backing into your choices depending on how your customer will access your digital assets. Mobile has the least friendly fonts and it is very device specific. Desktop offers you the most options but if you pick a desktop friendly font that is not available on a mobile device a substitution will be made...
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You'll never find another me. Not sure if that's a good thing or a bad thing, but it's the truth.
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References
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Stephanie supported the marketing needs of both technology and sales. She successfully branded our products and services with our company image. She effectively communicated our technology updates and managed the distribution to our customer base. She built an industry database of potential leads and worked closely with sales to deliver digital campaigns. She managed the analytics and follow-up efforts including call reports for sales. Stephanie is a team player, responsible and meets deadlines.
Patrick McDaniel, Chief Technology Officer- InHouse, Inc., powered by CONNEXIONS
Patrick McDaniel, Chief Technology Officer- InHouse, Inc., powered by CONNEXIONS
