MONTHLY Workshops, Webinars & Special Offers

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Tom Libby - DSSI

Business Fundamentals Bootcamp

Tactical Skills for Growing Business
As with our past Bootcamp events, we will be lining up an all-star cast of participants from the local business community as speakers and panelists. The Bootcamp Series is designed especially for CEOs and CXOs of growing businesses with a focus on the tactical and operational expertise needed to manage a growing business. Speakers will lead sessions focused on the functional areas of marketing, finance, law and human resources to attendees.

The theme of this event is “Implementing Best Practices for Your Business; Young and Old,” and the event concludes with a networking reception for participants and presenters.

Speakers and panelists will lead sessions focused on marketing, finance, law and human resources for the event’s 60 - 100 attendees. Participants will have the chance to learn from and ask questions of some of the most experienced mature- and growth-stage service providers in the area.

Event Website: www.supportingstrategies.com/bootcamp
Event Schedule: www.supportingstrategies.com/bootcamp-mvm19
Event Schedule:
12:45pm - 1:15pm: Registration
1:15pm - 1:30pm: Opening Remarks
1:45pm - 2:30pm: Breakout Session #1
2:45pm - 3:30pm: Breakout Session #2
3:45pm - 4:30pm: Breakout Session #3
4:45pm - 5:45pm: Panel Discussion
5:45pm - 7:00pm: Networking & Cocktail Event
Tuesday, December 10th, 12:45pm-7:00pm
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Haverhill Innovation Hub
UMass Lowell – Haverhill 
2 Merrimack Street, 3rd Floor, Haverhill, MA

You Can’t Market Without Content

Why Content Marketing Is the #1 Way for Services Firms to Get New Business (and How to Get Started)!
Content is king for services firms, and no other forms of marketing have the potential to usurp the throne anytime soon.
Content marketing is at the core of how sales happen today and is the fuel behind all the pillars of marketing—lead generation, sales enablement, brand awareness, and network expansion. If your existing content is not generating the results you want or if you haven’t yet entered into the fray, this webinar is for you.
Tuesday, December 17
11:00 am
Featured Speaker:
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Join Kaitlyn Mellor, Magnetude’s Content Marketing Master, for a 30-minute webinar (that’s 20 minutes of stuff you can actually use and 10 minutes of Q&A). With over 15 years of experience at services firms, Kaitlyn helps clients become industry thought leaders, increase engagement, and generate demand through killer content.
You Will Learn:
  • Why content is so critical for services firms in particular
  • How to align content to your sales funnel to boost sales ASAP
  • How to translate your unique value into content
  • Where you can source topic ideas
  • How to create a content map and plan (leveraging Magnetude’s free template)
  • What you can do today to get started
As a special thank you to attendees, we are offering two exciting promotions:
1. One person who registers and attends will win a one to two-page client case study written by Magnetude’s content experts.* Here are two client examples to give you a sense for what you can expect:
2. All attendees will receive Magnetude’s content map & plan template via email after the webinar.
Book your spot today!
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Ken Cheo - Our Sales Coach

Lead Generation

Are you finding it more and more difficult to get in front of your ideal targets?
 Do you find yourself spending too much time trying to develop leads and not enough time in front of qualified prospects?
 If your plan will require you to get into new markets or upgrade the quality of the prospects you are meeting with, you may be looking for better ways to generate leads and set meetings.  These days, it is more difficult to consistently get in front of your ideal targets.  Let’s face it, the decision makers you want to meet are probably too busy to go to a networking event or answer a cold call.
 If you want to find out what the latest strategies are to get to your ideal targets when they are ready to buy, this workshop is for you. 

Topics Include: 
  • How can I develop a more focused and effective market approach?
  • How can I differentiate myself in a very competitive and mature marketplace?
  • How can I develop a more proactive prospecting plan to get more and better appointments?
  • What prospecting channels will develop the best results for me?
  • How can I get and give more referrals?
  • What does it take to develop strategic relationships that provide ongoing exchanges of opportunities?
  • How can I make networking produce results or is it a waste of time?
  • How can I get the people I am meeting with make quicker decisions?
  • How can I get to the decision maker?
  • How can I warm up my cold calls? 
Thursday December 19, 2019
8:30AM-10:30AM

​25 Braintree Hill Office Park, Suite 200, Braintree, MA 02184
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Eric Warner - Praxis Growth Advisors

Strategic Management Program

October 15th, 2019 from 8:30 am - 10:00 am
This class is for Managers or Leaders of a sales force or anyone who supervises direct reports.

Organizational Excellence - Luncheon Learning Event

December 2, 2019 from 11:30 am - 1:30 pm
December 16, 2019 from 11:30 am - 1:30 pm
This program is designed for CEO's, Business Owners, Executives, who want to focus on their company's strategic direction and to enhance its growth and profitability. The focus of these bi-weekly sessions will be to learn how to avoid classic blind spots that can kill any business by utilizing a proven leadership model know at the Six P's: Planning, Positions, People, Processes, Performetrics, Passion

Sales Mastery Program

December 3, 2019 from 8:00 am - 9:30 am
December 10, 2019 from 8:00 am - 9:30 am
December 17, 2019 from 8:00 am - 9:30 am
This class is for business development professionals looking to hone their skills. 

Core Sales Skills Program

December 3, 2019 from 10:30 am - 12:00 pm
December 10, 2019 from 10:30 am - 12:00 pm
December 17, 2019 from 10:30 am - 12:00 pm
This class is for anyone who may be new to a sales position and would like help developing a framework for a strong sales process. 
​62 Accord Park Dr STE 4
Norwell, MA 02061
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Lisa Carter - Drinkwater Marketing

Brand Lab

One-On-One Consulting sessions are perfect for companies who are trying to re-do and establish their brand! 
Why Brand Lab? Through consulting sessions, you are able to establish yourself as an authority, create an authentic voice and attract business through your expertise. These consulting sessions help you identify your brand by developing a brand statement, brand position, and brand tool kit!
Examples of Topics to Discuss: 
Brand Statement:
A statement that concisely communicates your core brand message to your target client. This statement should reflect the culture of the brand
  • Logo Development
  • Brand Tagline
  • Brand Colors
Brand Positioning:
Development of brand values that will guide the marketing and operational decisions of the business.
  • Competitive analysis
  • Identify the niche for brand services
  • Create strategies for pricing
  • Develop promotional strategies
Brand Tool Kit:
Brand marketing tools that communicate a consistent message of the core business services.A collection of print and digital materials that exemplifies the service offerings and communicates brand equities.
  • Images
  • Videos
  • Case studies
  • Biography
  • Policies
Cost: One-On-One sessions at $125 per hr. Minimum of 1 hr.
Venue: Zoom Video Conference or Call 

Weekly/Monthly Networking Around BOSTON
Innovation Roundtables
South Shore Innovation continues morning Innovation Roundtable get-togethers at Cafe Gelato in Quincy behind the West of Chestnut apartments. Join them to talk about innovation, entrepreneurship and meet others from the startup community. They'll be there from 8:30am to 10am. Register to let them know you're coming.
Café Night
A weekly program offered by The Venture Café Foundation. Venture Café opens its doors to the entrepreneurial, innovation, and creative communities around Greater Boston every Thursday.  Mix and mingle with fellow entrepreneurs, find serendipitous connections, get advice and feedback during office hours, and attend entrepreneurship- and innovation-focused events.  Thursday's 3:00 pm to 8:00 pm - Venture Café @ One Broadway, 5th Floor in Cambridge, MA
StartHub.org is a comprehensive, centralized online platform designed to connect, support, and grow Greater Boston’s world-class technology and early-stage community. Developed in a public-private partnership between the City of Boston, Venture Café, Gust, and a wide number of partners from Boston's startup community, StartHub will serve as Greater Boston's homepage for the startup ecosystem.
Boston Women Connect® is a professional community of business women - success-minded entrepreneurs and corporate, non-profit and independent professionals and executives. Our mission is to help women entrepreneurs and professionals to grow their businesses and achieve professional and personal success. 

NETWORKING Opportunities around BOSTON

The founders of Smarketing CONNECT are always networking to expand out reach.  As a business owner, if you want to meet us, see below for some of our favorite networking events around the greater Boston area.  If you are a sales/marketing professional and want to expand your reach, these are the places we promote ourselves and grow our reach. 

    Add Your Sales/Marketing Event

    Do you have a local sales or marketing event that will help a start-up and small businesses with their challenges?  Submit your information and we will add it to our calendar highlights.
Sales & Marketing Support

Find LOCAL PROFESSIONALS

Are you a looking for help with sales or marketing?  Let Smarketing CONNECT help you find resources!  Tell us about your needs and we will match you with LOCAL PROFESSIONALS.
Are you a LOCAL Sales or Marketing PROFESSIONAL who wants more exposure?  Sign-up today and get listed on Smarketing CONNECT where you will get seen by the LOCAL Startups and Small Businesses looking for you!
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