Connecting LOCAL Startups & Small Businesses with LOCAL Sales & Marketing Support
Smarketing Connect expands the outreach of Sales and Marketing companies by…
|
What is Smarketing CONNECT?
|
Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.
|
Smarketing CONNECT is all about connecting LOCAL resources. More specifically, it’s about connecting the LOCAL startup and small business community with LOCAL sales and marketing experts. Why? Sales and marketing work best when aligned to leverage their collective knowledge. Smarketing CONNECT is where small business owners can find the resources to make that happen! We offer answers to real questions, articles on specific topics, daily tips and monthly workshops. Our experts are happy to offer advice, work directly with you to solve a problem, and partner with other peers to solve the challenges that come with starting or growing your small business.
Smarketing CONNECT is the LOCAL guide to smart talent that is just a car ride or phone call away. |
MARKETING Articles, Tips & Tools
The Psychology of Color
Does Traditional Advertising Still Work?
Top 5 Marketing Mistakes Small Businesses Make Not Having a Plan
Vertical Divider
|
Test Your Data
Marketing is undergoing rapid change at a seemingly ever-accelerating pace, driven by evolving social media behaviors and marketing technology advances. These shifts have created a marketing culture that necessitates cycles of data-driven testing, measurement and optimization. The digital marketing skills of the past—or even of a few years ago—are now largely viewed as inefficient or ineffective. Contributor: Natalie Nathanson - Assessing Your B2B Firm's Digital Marketing Efforts 
Business Awards
Apply for industry awards that are made public by other organizations. The value can have multiple pluses and be repurposed. One, you can earn credibility. Two, get free publicity. Three, be exposed to potential partners. Four, use the nomination for social media. Five but not last, what if you win? Instant Boost! 
Only Include What Matters Most to Your Audience
There’s a saying in journalism school that goes like this “Don’t bury the lead” and that applies to your story too. In other words, don’t make your audience slog through a bunch of unnecessary details that happened, but that they don’t need to know. Contributor: Gayle Nowak - Are You Making This Mistake at the Start of Your Story? |
SALES Articles, Tips & Tools
Design a Follow Up Process
There have been plenty of studies that have shown that most sales are achieved after the 5th/ 6th / even 8th follow up attempt. Yet, these same studies show 90% or higher of entrepreneurs give up the chase after just 2 – 3 follow up calls/emails. Without getting into the reasons here (there are plenty), I’d like to suggest that if you design a firm follow up process then you don’t have to be one of these statistics. 
Social intelligence in sales
Social intelligence is vital to sales success. Social media channels aren’t just for research and chasing down leads anymore. Sales people must educate themselves on the art of social selling. When done effectively it positions reps as thought leaders through their tweets and blog posts. Sales people must be actively involved on LinkedIn, Facebook and many more relevant social channels. Contributed by: Susan McKenney - Social Selling - Why Sales Needs Content 
Ask for Help!
Most people have multiple resources to connect with when troubled…sales should be no different. When coming up short or having difficulties, never be to proud to ask for help. Your direct manager, if you have one should be your first “go to” If not, look to a trusted advisor for guidance. Even the best still rely on coaches. Yup, even Tom Brady has one! Vertical Divider
|
7 Common Rapport Building Mistakes
Use Cold Calling for Lead Generation
Best Tips Ever for an Attention Grabbing Elevator Speech
|
|
Sales & Marketing EXPERTS @ Smarketing CONNECT
Vertical Divider
|
Smarketing CONNECT has the best and brightest Sales and Marketing EXPERTS who's focus is on launching startups and growing small businesses. Our reach extends into Rhode Island and Southern New Hampshire. If you are a startup or small businesses looking for local sales and marketing resources to provide advice, best practice and recommendations we are it.
Our Sales EXPERTS have diverse backgrounds in all aspects of sales. From outsources sales management to B2B telemarketing and sales coaching, our sales experts can help you build a sales process from scratch, evaluate a stalled effort or help you scale for growth. Our Marketing EXPERTS are focused on building brands in today’s complex digital world. From launching start-ups to revamping tired brands our marketing experts have the experience to evaluate and implement successful digital and print campaigns. |
Ceri Ruenheck - It’s Your Call
|
Ken Cheo - Our Sales Coach
|
Natalie Nathanson - Magnetude Consulting
|
Marie Warner - Warner Professional Sales
|
Robin Samora - Let's Make You Shine
|
Michael Krieger - End Business Consultants
|
Gayle Nowak - The Story Stylist
|
Dr. Nancy Zare - Rapport Builderz
|
Tom Kaminsky - Kaminsky Brand Group
|
Lisa Carter - Drinkwater Productions
|
Dave Orecchio - Bristol Startegy
|
Rachel Leone - Leone Marketing
|
Jeannine O'Neil – JO Social Branding
|
Carol Rudick - The Print Pro
|
Susan Rooks - Grammar Goddess Communication
|
Kathy Yenke - Sales Catalyst Solutions
|
Smarketing WEEKLY
MONDAY
Social Media Poll
Get the latest polls from around the web |
TUESDAY
Interpretation of Quote
Get Tom's thoughts on some great quotes |
WEDNESDAY
Sales Tip
Revenue building tips to keep sales closing deals |
THURSDAY
Marketing Tip
Brand building tips to keep you top of mind |
FRIDAY
Fact or Fiction
Fun facts about sales, marketing and small businesses |
It is not the knowing that is difficult,
|
