Connecting LOCAL Startups & Small Businesses to LOCAL Sales & Marketing EXPERTS
Smarketing Connect expands the outreach of LOCAL Sales and Marketing EXPERTS by…
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What is Smarketing CONNECT?
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Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.
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Smarketing CONNECT is all about connecting LOCAL resources. More specifically, it’s about connecting the LOCAL startup and small business community with LOCAL sales and marketing EXPERTS. Why? Sales and marketing work best when aligned to leverage their collective knowledge. Smarketing CONNECT is where small business owners can find the resources to make that happen! We offer answers to real questions, articles on specific topics, daily tips and monthly workshops. Our EXPERTS are happy to offer advice, work directly with you to solve a problem, and partner with other peers to solve the challenges that come with starting or growing your small business.
Smarketing CONNECT is the LOCAL guide to smart talent that is just a car ride or phone call away. |
MARKETING Articles, Tips & Tools
Time to Rebrand Your Business?
How Fonts Impact Your Business
How to Find Customers, Generate Leads & Close SalesVertical Divider
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Test Your Data
Marketing is undergoing rapid change at a seemingly ever-accelerating pace, driven by evolving social media behaviors and marketing technology advances. These shifts have created a marketing culture that necessitates cycles of data-driven testing, measurement and optimization. The digital marketing skills of the past—or even of a few years ago—are now largely viewed as inefficient or ineffective. EXPERT: Natalie Nathanson - Assessing Your B2B Firm's Digital Marketing Efforts 
Interactive Marketing
This is marketing that has specific actions based on behaviors of your customer. Think of calls to action on a website or automation built into an email campaign. When your customer clicks a certain button, it starts a predetermined action. Another example of this can be chat boxes on a website, where you can directly interact with a customer to answer questions live or move them along the sales cycle by showing them exactly what they’re looking for. 
Slogans
How many slogans can you name off the top of your head? It doesn’t matter how old you are, you’ll probably be able to rattle off at least a dozen! Slogans or taglines have been helping to sell products and services since advertising began. Make sure to put time into creating your slogan so customers remember who you are and what you do! EXPERT: Rachel Leone - Does Traditional Advertising Still Work? |
SALES Articles, Tips & Tools
Visualize Your Success
If you are one of the 10% who does have written goals, do you read them every day? 5% of people read their goals daily. Reading your goals helps you to visualize success in achieving them. The really cool thing about this is your mind does not have the ability to distinguish between an actual event and something that it sees vividly. What this means is by practicing visualization you are programing your mind to get you there and your mind works 24/7. Ken Cheo - Goal Setting Why We Do Not Do It Effectively 
Design a Follow Up Process
There have been plenty of studies that have shown that most sales are achieved after the 5th/ 6th / even 8th follow up attempt. Yet, these same studies show 90% or higher of entrepreneurs give up the chase after just 2 – 3 follow up calls/emails. Without getting into the reasons here (there are plenty), I’d like to suggest that if you design a firm follow up process then you don’t have to be one of these statistics. 
Your First Sales Hire - Ask your Customer
Challenged in defining the ideal candidate profile for your first sales hire? Ask your top customers to describe what they value most in a sales professional who calls on them. They may even refer a respected sales rep by name, so you can review their LinkedIn Profile to help craft a job description – or even contact the Sales Rockstar for an interview. – Submitted by Smarketing EXPERT: Marie Warner Vertical Divider
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5 Proven Sales Methods that Work
Out of Sorts or Outsource
Social Selling - Why Sales Needs Content
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Sales & Marketing EXPERTS @ Smarketing CONNECT
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Looking for an EXPERT? Try searching...
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Smarketing CONNECT has the best and brightest Sales and Marketing EXPERTS who's focus is on launching startups and growing small businesses. Our reach extends into Rhode Island and Southern New Hampshire. If you are a startup or small businesses looking for local sales and marketing resources to provide advice, best practice and recommendations we are it.
Our Sales EXPERTS have diverse backgrounds in all aspects of sales. From outsources sales management to B2B telemarketing and sales coaching, our sales experts can help you build a sales process from scratch, evaluate a stalled effort or help you scale for growth.
Our Marketing EXPERTS are focused on building brands in today’s complex digital world. From launching start-ups to revamping tired brands our marketing experts have the experience to evaluate and implement successful digital and print campaigns.
Our Sales EXPERTS have diverse backgrounds in all aspects of sales. From outsources sales management to B2B telemarketing and sales coaching, our sales experts can help you build a sales process from scratch, evaluate a stalled effort or help you scale for growth.
Our Marketing EXPERTS are focused on building brands in today’s complex digital world. From launching start-ups to revamping tired brands our marketing experts have the experience to evaluate and implement successful digital and print campaigns.
Highlighted Sales EXPERT
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+ Contact EXPERT
Tom is the seasoned Sales VP and business development executive for the Smarketing Team. He is also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions. Getting Sales strategy right is part vocation, part mission for Tom. Over the past 18 years Tom has developed his management, leadership, and sales skills in diverse industries and includes experiences in startups, small companies up to and including fortune 500 companies. He has received numerous awards and accolades during his career. He is a business professional with demonstrated results, as well as the ability to produce in high pressure situations. Today, Tom uses his sales & management experience to deliver interim management, training and coaching to small companies.
Click to view Tom's Smarketing CONNECT Page |
Highlighted Marketing EXPERT
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+ Contact EXPERT
Marketing/PR expert and speaker, Robin Samora - Partners Promotions teaches small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales.
If you want to create a stronger marketing program or train your team on how to grow your business with social media, writing, speaking, PR and referral opportunities, contact Robin at (617) 921-3448 or email her at Robin@RobinSamora.com. Visit Robin's Smarketing CONNECT Page |
Smarketing WEEKLY
MONDAY
Social Media Polls
Get the latest polls from around the web |
TUESDAY
Interpretation of Quote
Get Tom's thoughts on some great quotes |
WEDNESDAY
Sales Tips
Revenue building tips to keep sales closing deals |
THURSDAY
Marketing Tips
Brand building tips to keep you top of mind |
FRIDAY
Fact or Fiction
Fun facts about sales, marketing and small businesses |
It is not the knowing that is difficult,
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