Connecting LOCAL Startups & Small Businesses to LOCAL Sales & Marketing EXPERTS
Smarketing Connect expands the outreach of LOCAL Sales and Marketing EXPERTS by…
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What is Smarketing CONNECT?
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Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.
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Smarketing CONNECT is all about connecting LOCAL resources. More specifically, it’s about connecting the LOCAL startup and small business community with LOCAL sales and marketing EXPERTS. Why? Sales and marketing work best when aligned to leverage their collective knowledge. Smarketing CONNECT is where small business owners can find the resources to make that happen! We offer answers to real questions, articles on specific topics, daily tips and monthly workshops. Our EXPERTS are happy to offer advice, work directly with you to solve a problem, and partner with other peers to solve the challenges that come with starting or growing your small business.
Smarketing CONNECT is the LOCAL guide to smart talent that is just a car ride or phone call away. |
MARKETING Articles, Tips & Tools
Are You One of the 87%?
Marketing to Launch Your Company
Who’s On Your List Says Much About What Will Be In Your WalletVertical Divider
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Locale Marketing
We all use the online community to find the best of the best to do business with. However, there are times that the market is so flooded with “Experts” that using some one who is local to you is the best choice. There is still something to be said about knowing the specific demographics of those you are trying to encourage to do business with you, prospects. A local expert may have insights that “the best of the best” found online can’t possibly duplicate. This is especially noticeable in areas that have a distinct local, hometown feel to them. 
Magnet Marketing
Magnet marketing is a proven methodology to attract prospects to a best practices study focused on solving a problem of interest to prospects. It’s all about attracting prospects who want to solve the same problem your company is solving. If a prospect is not interested in this specific problem, they’re unlikely to buy from you. You’re better off focusing on prospects who are actually interested. This is effectively prospect-reported intent data delivered in real time. Expert: Michael Phelan - Magnet Marketing - A Proven Way to Increase High Value B2B Prospect Meetings 
Using an Influencer
Not all influencers are celebrities. A well-known author, a popular person to follow on twitter or Facebook, or even someone well known in your industry can be the one to influence buyers to purchase your products or services. The difficulty lies in getting them to endorse you. Building a relationship like this however can expedite your marketing program. |
SALES Articles, Tips & Tools
Rapport Building Note!
Rapport is important in every stage of the sales process, not just the beginning. Keep using your rapport to deepen your relationships with people in general not just prospects and the rewards are endless. Keep working on perfecting the art of rapport building and keep selling! Tip contributed by: Tom Libby - 7 Common Rapport Building Mistakes 
Beware the Burn Out
Sales can be stressful, quite possibly one of the most stressful roles within every company. Seems the weight of the world can be on a sales team’s shoulders. Think about it for a second…without sales (revenue) there can be no company, therefore stress in an inevitability. Built up stress can cause burn out which can lead to huge turnover in your sales team. Find tactics that allow you to decompress daily, don’t wait until the weekend to take time for yourself or your family. Time can be spent but never earned back so spend it wisely. 
Don’t Be Confused By All The Jargon Out There!
There are many different strategies and opinions but, every company is different therefore, your plan to roll out sales and marketing is going to be unique to your company. There is no room for a one method fits all mentality. Both are necessities to the success of a small business. You cannot do without either process today. If you work to strategically combine both efforts in synergy you will experience successful business growth. However, by the same token if the efforts are unbalanced or departments don't communicate it can severely hamper your business growth. Contributor: Susan McKenney - What Comes First, Sales or Marketing? Vertical Divider
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Are You Working On it or In it?Goal Setting Why We Do Not Do It EffectivelySales Hiring = Purple Squirrel |
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Sales & Marketing EXPERTS @ Smarketing CONNECT
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Looking for an EXPERT? Try searching...
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Smarketing CONNECT has the best and brightest Sales and Marketing EXPERTS who's focus is on launching startups and growing small businesses. Our reach extends into Rhode Island and Southern New Hampshire. If you are a startup or small businesses looking for local sales and marketing resources to provide advice, best practice and recommendations we are it.
Our Sales EXPERTS have diverse backgrounds in all aspects of sales. From outsources sales management to B2B telemarketing and sales coaching, our sales experts can help you build a sales process from scratch, evaluate a stalled effort or help you scale for growth. Our Marketing EXPERTS are focused on building brands in today’s complex digital world. From launching start-ups to revamping tired brands our marketing experts have the experience to evaluate and implement successful digital and print campaigns. |
Ceri Ruenheck - It’s Your Call
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Ken Cheo - Our Sales Coach
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Natalie Nathanson - Magnetude Consulting
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Marie Warner - Warner Professional Sales
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Robin Samora - Let's Make You Shine
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Michael Krieger - End Business Consultants
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Gayle Nowak - The Story Stylist
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Dr. Nancy Zare - Rapport Builderz
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Tom Kaminsky - Kaminsky Brand Group
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Lisa Carter - Drinkwater Productions
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Dave Orecchio - Bristol Startegy
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Rachel Leone - Leone Marketing
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Jeannine O'Neil – JO Social Branding
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Carol Rudick - The Print Pro
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Susan Rooks - Grammar Goddess Communication
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Kathy Yenke - Sales Catalyst Solutions
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Smarketing WEEKLY
MONDAY
Social Media Polls
Get the latest polls from around the web |
TUESDAY
Interpretation of Quote
Get Tom's thoughts on some great quotes |
WEDNESDAY
Sales Tips
Revenue building tips to keep sales closing deals |
THURSDAY
Marketing Tips
Brand building tips to keep you top of mind |
FRIDAY
Fact or Fiction
Fun facts about sales, marketing and small businesses |
It is not the knowing that is difficult,
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