Connecting LOCAL Startups & Small Businesses with LOCAL Sales & Marketing Support
Smarketing Connect expands the outreach of Sales and Marketing companies by…
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What is Smarketing CONNECT?
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Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.
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Smarketing CONNECT is all about connecting LOCAL resources. More specifically, it’s about connecting the LOCAL startup and small business community with LOCAL sales and marketing experts. Why? Sales and marketing work best when aligned to leverage their collective knowledge. Smarketing CONNECT is where small business owners can find the resources to make that happen! We offer answers to real questions, articles on specific topics, daily tips and monthly workshops. Our experts are happy to offer advice, work directly with you to solve a problem, and partner with other peers to solve the challenges that come with starting or growing your small business.
Smarketing CONNECT is the LOCAL guide to smart talent that is just a car ride or phone call away. |
MARKETING Articles, Tips & Tools
How to Find Customers, Generate Leads & Close Sales
50 Local Business Directories [Most are Free]How to Win Business with Story
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Can Disruptive Marketing Turn Bad?
Most people see disruptive marketing as interrupting your YouTube videos with ads, but it can also mean a drastic adaptation of other marketing tactics. Use video where text is prominent, use vivid colors where traditional colors are dominant, there are several ways to use this type of marketing tactics just be aware of the audience. Some can be turned off by the disruption, just don’t become overbearing with it. Contributor: Tom Kaminsky - Has Disruptive Advertising Gone Too Far? 
Brand Marketing
In other words, Branding…but think of it in a different sense. Rather than market multiple product lines, brands like Gillette, Frito Lay, Coca Cola could essentially use advertising and marketing dollars to promote the brand rather than specific products and still sell in the millions of dollars. This is a bit different for small companies that use branding to simply increase visibility. 
Use Website Analytics to Help Drive Your Social Selling Strategy
Website analytics can show you which companies are visiting your website. Utilizing an inbound selling approach by implementing a targeted outreach campaign to begin nurturing a conversation. Contributed by: Natalie Nathanson - Sales Enablement Marketing: How to Leverage B2B Social Selling to Reach Your Prospects |
SALES Articles, Tips & Tools
Visualize Your Success
If you are one of the 10% who does have written goals, do you read them every day? 5% of people read their goals daily. Reading your goals helps you to visualize success in achieving them. The really cool thing about this is your mind does not have the ability to distinguish between an actual event and something that it sees vividly. What this means is by practicing visualization you are programing your mind to get you there and your mind works 24/7. Ken Cheo - Goal Setting Why We Do Not Do It Effectively 
Stop Procrastinating!
We have enough distractions like Facebook, Twitter, LinkedIn, etc. to occupy our time when we’re not at work. Don’t allow the excuse “I’m researching my prospect” become your excuse to allow these resources to suck you in during your work day. I totally get the use of them and do see the validity in checking out a prospects social media but make sure you set guidelines for yourself and self-police it to make sure it is useful and not just a distraction. 
Don’t be afraid to get personal!
The business that puts causes first prefers its workers to be team players. Ask personal questions and be prepared to talk about you and your family before getting down to the task. Contributed by: Nancy Zare - You Got The Business! Vertical Divider
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The Show is Over But the Game is at Halftime: Aggressive Follow Up is Key to Trade Show Sales
5 Proven Sales Methods that Work
Does your Sales Hiring Measure up?
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MEMBERS | CONTRIBUTORS | PROFESSIONALS @ Smarketing CONNECT
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Smarketing CONNECT has the best and brightest sales and marketing professionals who's focus is on launching startups and growing small businesses. Our reach extends into Rhode Island and Southern New Hampshire. If you are a startup or small businesses looking for local sales and marketing resources to provide advice, best practice and recommendations we are it.
Our sales professionals have diverse backgrounds in all aspects of sales. From outsources sales management to B2B telemarketing and sales coaching, our sales experts can help you build a sales process from scratch, evaluate a stalled effort or help you scale for growth. Our marketing professionals are focused on building brands in today’s complex digital world. From launching start-ups to revamping tired brands our marketing experts have the experience to evaluate and implement successful digital and print campaigns. |
Ceri Ruenheck - It’s Your Call
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Ken Cheo - Our Sales Coach
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Natalie Nathanson - Magnetude Consulting
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Marie Warner - Warner Professional Sales
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Robin Samora - Let's Make You Shine
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Michael Krieger - End Business Consultants
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Gayle Nowak - The Story Stylist
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Dr. Nancy Zare - Rapport Builderz
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Tom Kaminsky - Kaminsky Brand Group
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Lisa Carter - Drinkwater Productions
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Dave Orecchio - Bristol Startegy
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Rachel Leone - Leone Marketing
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Jeannine O'Neil – JO Social Branding
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Carol Rudick - The Print Pro
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Susan Rooks - Grammar Goddess Communication
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Kathy Yenke - Sales Catalyst Solutions
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Smarketing WEEKLY
MONDAY
Social Media Poll
Get the latest polls from around the web |
TUESDAY
Interpretation of Quote
Get Tom's thoughts on some great quotes |
WEDNESDAY
Sales Tip
Revenue building tips to keep sales closing deals |
THURSDAY
Marketing Tip
Brand building tips to keep you top of mind |
FRIDAY
Fact or Fiction
Fun facts about sales, marketing and small businesses |
It is not the knowing that is difficult,
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