Susan MacConnell

Sales & Marketing Contributor

EXPERIENCE:

Susan helps consultants, trainers, and speakers who often find themselves stretched thin, juggling client work and speaking engagements with the constant demand to grow their business. With limited time to seek out new clients and speaking opportunities, they struggle to attract higher-paying engagements that align with their expertise. These professionals need a part-time or full-time partner to develop processes and the correct tactics to follow up and close more speaking engagements to find potential clients so they can focus on projects that fit their core competencies and transform their business. Building a sustainable business development system is crucial for freeing up time and creating long-term growth. 
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With over 20 years of experience in Outsourced Sales & Business Development and delivering Marketing Tactics, I’ve supported clients across 16 unique industries in improving lead generation and securing more speaking opportunities. My approach focuses on partnering with you to do the outreach and grow your speaking engagements and client acquisitions, ensuring you attract better clients while freeing time to focus on scaling your business. 

What Consultants - Trainers - Speakers Should Expect:

Get More Speaking Engagements and Clients in One Step...
Do you feel stretched thin juggling your client workload while simultaneously networking and marketing to find new opportunities? 
Do you struggle to attract higher-paying engagements that align with your expertise? 
Would you rather spend more time working with clients than finding them? 

If so, this may be a chance for you to change that. It’s a fact that research, prospecting, nurturing leads, and follow-up are time-consuming necessities. Without the right strategy, they leave little time for work-life balance. 

So, imagine for a moment you have a system in place that brings you brand new qualified potential clients every month. 
A system that takes care of everything from finding prospects in your exact target audience to booking engagements... all in one step. 
Well, you’re in luck. For over two decades, I’ve been helping clients across 16 unique industries secure more speaking opportunities. 
What makes it work flawlessly is my exclusive business development strategy, which I designed specifically for speakers, consultants, and trainers. 
It’s an outreach program unlike anything you’ve seen because it ensures you attract the right clients while freeing up your time to focus on scaling your business. 
If you’d like to learn more, set up a Let's Talk click here!
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During our time together, I’ll map out an exact strategy for you and answer your questions. 
This will probably be the best 30 minutes you can spend growing your business this month. 

What Comes First, Sales or Marketing?

You’ve launched your company, now what to do first, Sales or Marketing?  OK…You started a business and now aren’t sure how to produce revenue. Do you worry about sales first then marketing or marketing first then sales? When do I start? How do I start?  Which do I start first?  Simple questions yet no simple answers. 

Read It!

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Social Selling - Why Sales Needs Content

Over the last few years sales and marketing have become much closer in their relationship with the addition of technology and social media. The lines between sales and marketing continues to blur.   One of the fine lines that sales and marketing will have to manage is the difference between them in an ever-changing environment of technology.

Read It!

“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp

References/Testimonials

Susan helped me improve my LinkedIn Strategy. When we started, I was not active on LinkedIn. During our time together, she also taught me strategies to get people to engage with me in direct messages. I have improved my ability to get qualified meetings and regularly schedule new ones. She helped me set up all my technology outlook, CRM, and website. She did my logo and other marketing deliverables.
Donna Laitinen, Author| Speaker |Behavior Specialist
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Susan started by teaching me how to leverage LinkedIn. She helped me increase my network. She met me where I was to teach me and help me set up my business technology to get more meetings. She helped me set up my CRM with contacts, tasks, and email campaigns. She is there for you and always has your business at the top of her mind. Susan taught me how to find and submit speaking opportunities to get me in front of potential clients.
Helena Jean-Louis, Functional Nutrition Therapy Practitioner
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Susan is a well-respected, ambitious and results driven sales executive.  I work with her at Metronet and Cellular One where she was one of our top sales representatives on a consistent basis while being a team player and helping out when needed by her peers. She is strategic, hardworking and always conscientious about providing top level service to her customers. She is a pro at building relationships with prospect companies that ends up with sales and referrals.
Tim Enright, Telecommunications Executive - Crown Castle