EXPERIENCE:
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Susan has a passion for connecting people and giving referrals. Susan is a co-founder of Diversified Sales Solutions and Smarketing CONNECT. She helps small companies and startups achieve improve results through Sales performance, planning & management,. She works to improve sales representatives business goals by sales enablement and sales process improvement. Her specific niche is teaching and training on the power of Networking and Referral based selling. She most recently helped launch the Smarketing CONNECT to address the close relationship and need for Sales and Marketing in small businesses and startups using Local Sales and Marketing Professionals. She is a former Sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams. She has developed and conducted "custom" sales and product training programs for small companies and startups. She has consulted many small businesses in MA in the last six years. |
What Comes First, Sales or Marketing?
You’ve launched your company, now what to do first, Sales or Marketing? OK…You started a business and now aren’t sure how to produce revenue. Do you worry about sales first then marketing or marketing first then sales? When do I start? How do I start? Which do I start first? Simple questions yet no simple answers.
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Social Selling - Why Sales Needs Content
Over the last few years sales and marketing have become much closer in their relationship with the addition of technology and social media. The lines between sales and marketing continues to blur. One of the fine lines that sales and marketing will have to manage is the difference between them in an ever-changing environment of technology.
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“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp
Susan is a well-respected, ambitious and results driven sales executive. I work with her at Metronet and Cellular One where she was one of our top sales representatives on a consistent basis while being a team player and helping out when needed by her peers. She is strategic, hardworking and always conscientious about providing top level service to her customers. She is a pro at building relationships with prospect companies that ends up with sales and referrals.
Tim Enright, Telecommunications Executive - Crown Castle
Tim Enright, Telecommunications Executive - Crown Castle