Kathy McConnell
Smarketing U - "How to" Videos

Sales & Marketing Contributor

I'm a marketing addict and creative soul 

EXPERIENCE:

Welcome! I’m Kathy McConnell and I’m so glad you found me.
I’m a marketing addict! But first and foremost, I’m a creative soul who loves refinishing furniture, sewing, cooking and baking. And on top of that, I’m a bit of a “wanna be novelist” who loves the English language!
I also have a lifestyle blog, The Uncommon Debutante, where I share all my loves. I can’t stop moving! So why not tackle projects I can share with others.
I have an amazing husband, two children and two rescue dogs. The dogs and I are always outside taking long walks around our little neighborhood outside of Boston.
My addiction to marketing goes way back to when I was ten when I had a lemonade stand! After several years of working for Fortune 100 companies and three layoffs, I decided to start my own consulting business.
The biggest thing I learned through all the layoffs was making connections with people online and forming communities. It’s amazing how communities and groups are now all the rage on social media!
So now I take everything I learned, experienced and implemented and now I teach it to you – the small business!
Check out my marketing programs. See if there’s one right for you!

THE BEGINNER’S GUIDE TO SMALL BUSINESS MARKETING​

Marketing your business today is as important as turning the lights on. Don’t have money for marketing? Well, I’m going to walk you through the organic (non-paid) way of marketing your small business.
Years ago I had a client who was a small butcher shop.  His store was located just off the center of our town center.  The first day I walked in, I noticed he didn’t have any way to capture emails.

Read it!

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FINDING YOUR STORY​

Recently, I had my coaching session with my two coaches. Yes, I too have not one but two coaches. They recently challenged me to share my story with them. I have homework that’s due this week! A simple 2 – 3 minute video story on my business should be easy enough?

Read It!

Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said, 'Wouldn't you like to have that?' Why not use the same common sense when fishing for people?"

- Dale Carnegie, Best Selling Author -

References

 Kathy worked on two projects with me and her work was spot on. One project involved competitive research -- on steroids -- and the other was building funnels for an email marketing campaign. I've also had the opportunity to recommend her services to another client. I worked with Kathy through the years at Comcast in her marketing role, and we both had the same work ethic and purpose driven goals to succeed -- no matter what the project! 
Robin Samora - PR & Marketing Expert

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Working with Kathy was a total pleasure! She gave me great advice regarding my resume and linked in profile which right the way increased the number of views and visits. She is very personable, knows exactly what she is talking about, and in general made me feel like she was the person that I was looking for to help me out to market myself. I totally recommend her if you are looking for someone to put you in the right direction when looking for a new challenge!
Miguel Pineiro - Global Sales and Development Executive

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