Natalie Nathanson

Marketing Contributor

Tech Sector Marketing

EXPERIENCE:

Natalie Nathanson is a tech sector entrepreneur with a passion for innovation, technology and the entrepreneurial spirit. With over 15 years of marketing experience, she has worked extensively with startups, small and mid-sized firms across the tech sector to drive towards company growth objectives. Natalie has expertise across a variety of marketing & sales disciplines including branding, messaging & positioning, demand generation, digital marketing, sales enablement, product marketing, channel marketing and inbound marketing and sales.
 
In 2012, she founded Magnetude Consulting, a B2B marketing firm that works with entrepreneurial firms who want to grow more rapidly and compete more effectively. Magnetude helps clients market the right way in today’s increasingly complex environment by providing fractional marketing department services with full-service capabilities spanning marketing strategy,  digital marketing, demand generation, channel & sales enablement, content development and brand visibility.
 
Prior to founding Magnetude, Natalie managed a global marketing team at Forrester Research where she led programs around sales enablement, sales & marketing alignment, demand generation and product marketing. Natalie has also held a range of marketing positions at other B2B tech firms spanning product marketing, marketing communications and demand generation.

Sales Enablement Marketing:  How to Leverage B2B Social Selling to Reach Your Prospects

As social media’s reach and relevance continues to grow, B2B buyers are using social networks more than ever to gather information before making a purchase.  In fact, according to an internal study conducted by LinkedIn, half of all users are likely to buy from companies they engage with on their platform.  If you put the right strategy in place, your B2B business can see increases in website referral traffic of more than 500%, get new leads, and drive traffic back to your company website.  Just based on this information alone, it is clear that neglecting social channels can be a significant missed opportunity

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Find Your Marketing Talent: A CEO's Guide to Outsourcing vs. Hiring In-House

When a company is looking to invest in marketing—whether for  the first time or to embark on a more comprehensive marketing  initiative—the question of when to hire versus when to outsource marketing inevitably crosses the minds of executives. There are  numerous considerations based on a company’s stage, go-to-market model, and the type of marketing needed to support the business.

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Assessing Your B2B Firm's Digital Marketing Efforts

Marketing is undergoing rapid change at a seemingly ever-accelerating pace, driven by evolving social media behaviors and marketing  technology advances. These shifts have created a marketing culture that necessitates cycles of data-driven testing, measurement and  optimization. The digital marketing skills of the past—or even of a  few years ago—are now largely viewed as inefficient or ineffective.

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“Research is creating new knowledge.”

Neil Armstrong

References

I brought Magnetude on to organize and lead our marketing efforts at MedData Group. The decision was whether to hire a full time resource or to outsource the function. From redesigning our website to writing & designing our marketing materials and building up our demand generation programs, they have been instrumental in helping us establish and scale up our overall marketing function. They bring a team of experts and resources to help us successfully accomplish all of our marketing objectives. Even though an outsourced relationship, they are very much a part of our team and are reliable and proactive, making them a pleasure to work with.
Bill Reinstein - President & CEO, MedData Group