Gayle Nowak

Marketing Contributor

EXPERIENCE:

Gayle Nowak is the founder and CEO of The Story Stylist, a marketing consulting company helping innovative and purposeful business leaders solve big problems and inspire positive change through storytelling and marketing. She specializes in helping established small business owners, consultants and CEOs package and promote their expertise into a cohesive story and strategy. As a result, Gayle's clients become powerful spokespersons for their brand, increase revenue and impact more people.
 
A former journalist and award-winning PR executive, Gayle has profiled everyday people, Olympians and business leaders; she has placed clients on The Oprah Show, in The New York Times and other national, regional, industry and local media. She has been featured in Boston Voyager Magazine and quoted in the Boston Herald, Tech Cocktail and ReputationManagement.com, as well as appeared on numerous podcasts. Today, Gayle helps her clients unlock the personal side of their brand story and supercharge it with an effective marketing strategy so they can increase their impact, revenue and growth – both professionally and personally.
 
Gayle lives in Beverly, Massachusetts with her two young daughters, Hazel and Natasha, husband Greg and their cat Veronica. In her free time, she likes to run up and or ski down mountains, crawl in mud under barbed-wire and eat LOTS of dark chocolate.

9 Must Ask Marketing Strategy Questions Savvy Small Business Owners Ask to End the Random Acts of Marketing

Have you ever done random acts of marketing? You know, those marketing activities you do that are not rooted in clear strategy and not tied to any of your business goals.

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How I Generated $7,894 in Sales in Nine Days from a Single Email Campaign about My Personal Story

By my second year in business, I’d burned through more than $28,000 in savings and racked up nearly $14,000 in debt.

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Are You Making This Mistake at the Start of Your Story?

After doing four back-to-back story workshops in two months, I realized that entrepreneurs get just how valuable story can be for their businesses.  No one needs convincing.

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How to Create a Magnetic Email Marketing Strategy Even if You Have a Lifeless Email List

We’re bombarded every day with marketing messages.  Think about it.  How many email lists are you signed up for right now?  And how many of those do you actually open and read regularly? That’s exactly what your audience is doing too.

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How to Win Business with Story

I’ll never forget the first time I lead a pitch for new business. It was back in my agency days.  A $250,000 public relations contract was at stake, and the agency partners were hot to rekindle the name with this international brand and former client.

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Want to build trust and loyalty?  Tell your story on video

Not long ago, both my girls were achieving some major milestones with bulldogged determination and without as much as a hint of a hiccup. They learned to talk, walk and eat on their own all within the first 16-18 months of their lives. No, they didn't get it down the first, fifth, or maybe even 500th time they tried. Yes, they fell, they failed, and they cried. Yet, they just kept going and kept doing until one day I clearly heard the word "mommy" or saw them take their first wobbly steps.

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5 Ways Small Business Owners Can Get High-Quality Publicity in One Hour, One Day or One Week

I thumbed through my copy of SUCCESS Magazine the other day when I saw eighth-grader Lily DeBell’s sweet smiling face and her all-natural, handmade dancewear for young dancers.  Wow. If a 13-year-old entrepreneur can make it into SUCCESS, why can’t I? Why can’t my clients?  WE CAN!

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“Be Your Best Story”

Gayle Nowak

References

Before working with Gayle, I was overwhelmed with a key market research project and I felt unsure about where I wanted to take my business. Thanks to the advice, accountability, messaging expertise and strategic counsel Gayle provided, I was able to finalize and launch my new Leader Vitality study. She has helped me refine and simplify my my business model and marketing strategy, as well as assist in the development of a laser-focused marketing plan and first-rate marketing assets. I'm excited and energized about my business as a result of this clarity and focus. Gayle's collaboration with me and my team on this business and marketing foundation has given me the motivation, clarity and tools to sign on two new high-end clients in a matter of months and double my income compared to the previous year.
Dr. Tom Harvey -- President, Leader Vitality
 
I have worked with Gayle on several high-profile projects/accounts and every time she has brought a winning attitude, superior branding skills, and great professionalism to the table. I highly recommend her.
Jan Hunter Symosek -- Founder & President, Hunter + Co Communications

You know how to make me sound as powerful and influential as I feel. I feel so confident about my point of view – even the controversial parts – that I delivered my message and story during a panel session in front of 900 conference attendees. I was calm, compelling and lined up follow up conversations with with people I may not have been able to access otherwise, including a high-level executive of a big corporation. I could never have done this without you.
Wendy Sabin -- CEO, Sabin Consulting
 
Now I have this succinct message that I can communicate over and over in a way that’s engaging for my audience and shines a light on what makes me stand out from other wellness businesses. Instead of getting overwhelmed with figuring out what pieces of my background to share, I use my story to help my audience envision what’s possible for them and how I can help them get there. That’s a huge selling point!
Denise Costello, RN, MS -- Founder, The Energized Body & Co-founder, Chrysalis Meditation Center