MARKETING Tools
Smarketing CONNECT's marketing professionals compiled a list of marketing tools they use day in and day out. Below are just a few to help you with your marketing in your everyday. Not using these marketing tools? Then it may be time to give them a try to see what you're missing. If you have any trouble with understanding them, reach out to one of our marketing professionals for clarity.
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Website Counter
Page Titles and Descriptions are limited by character count. Making sure what you type into your web builder doesn’t exceed the limits may be a bit tougher to do without a tool. Using this simple tool will guarantee your message doesn't get cut off. Cut off messages can impact the way your site shows in a google search and even lower the ranking you get due to lack of complete information.
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Marketing Automation Vendor Comparison
Deciding to include automation in your sales and marketing process is a big decision. Don’t just “Google” it. This tool allows you to input details pertaining specifically to you and get a real side by side comparison of some of the most popular marketing automation tools currently available. You can compare Hubspot, Sharpspring, Marketo, and more all with your information. This can be a real helpful tool to make a real big decision. Most of these tools have been used by the Smarketing Connect Team too…so we can always add first-hand testimonials if you need to chat about them in more detail.
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Supercharge Growth Using Automation
Automation is here and gaining more and more importance in the day to day activities of businesses. This is a quick look at what can be gained by implementing automated processes in your sales and marketing programs. Take a look to see if any of this list makes it worth your time and effort to add automation into your world. If you need help with figuring it out, just let us know!
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Onboarding Sales & Marketing
Onboarding a new employee is a process designed to integrate that employee into the company and its culture. It’s also designed to familiarize them with the information and tools needed to become a productive team member. This tool will give you an example of a 90-day plan to bring on a sales or marketing professional. This is only a guideline and you may need to make several changes but at least you’ll have a starting point!
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Email-VM CampaignAn Email-Voice Mail campaign is a planned, coordinated, and matching set of individual email and voice mail messages that are deployed across a specific period of time with one purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. Precisely designed to move the prospect along the sales/marketing process. This can also be used to qualify or disqualify a prospect. This tool gives you an example of one of these programs. Make sure you tailor it to your company!
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MVP Chart
An MVP or minimum viable product is a technique used in the development of a new product with the simplest version of the features available to early testers/adopters/Beta users. They use these early features to help you test the viability of your idea. Once this test is complete, more complete features are usually added to make the product more attractive to potential buyers. This chart can give you a simple roadmap to follow to get your idea off the ground and in the hands of your MVP testers. If the chart needs to be more in depth than this, please let us know so we can help!
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