SMARKETING CONNECT
  • Home
  • Find Professionals
    • Sales Directory >
      • Boston Professionals
      • Detroit Professionals
    • Marketing Directory >
      • Boston Professionals
      • Washington D.C. Professionals
      • Philadelphia Professionals
      • New Jersey Professionals
      • Greater Salt Lake City Professionals
      • New York Professionals
      • Columbus Ohio Professionals
      • Detroit Professionals
      • Albuquerque Professionals
    • Find a PROFESSIONAL
    • Rate Our PROFESSIONALS
  • Partners
    • Partnership Sign Up
  • Learning Center
    • Sales Resources >
      • Sales Articles
      • Sales Tips
      • Sales Tools
    • Marketing Resources >
      • Marketing Magazine
      • Marketing Tips
      • Marketing Tools
    • Podcasts
    • Quick Tip Videos
    • Smarketing U
  • Networking
  • Professional Sign Up
    • Learn More
    • Sign Up Now
    • Submit Content

Understanding Your Team and Their Skills

-by Kathy Yenke, Sales Catalyst Solutions
It’s always tough to lose your star player – let alone some outstanding teammates who are out on injured reserve or traded. Remember the Fall of 2016? That didn’t faze the Patriots! Why? A great coach can make a team great. Bill Belichick once again proved this, and in February 2017 the Patriots were once again Super Bowl Champions! The same is true in sales … Great Sales Leadership Makes Great Sales Teams!
Picture
As a sales manager, you too need to understand your team and their skills. Assess the organization, rank the skill set and determine how to exploit the strengths while minimizing the weaknesses. Belichick changes his game strategy and always has new plays for the opponent to diminish the shortcoming and utilize his team’s strengths.  The challenge is to continually improve skills and tweak the plan to drive the results. Sometimes it may be an easy decision – the sales representative is better skilled at a quick sale versus a long strategic relationship selling opportunity. That’s just a game time adjustment with immediate results. However, it may not be that easy of a task. You need to be active and involved with your team to improve their skills. If you can do this, even your “C” player can be coached to a “B,” or maybe even an “A” player.

Here are some suggestions to “up” your Sales Leadership game:

Step 1: Get to know your sales representative, his/her selling style, what motivates them, and assess their skills.

Step 2: Make a plan and set goals. Just like coaching a professional football team, you need to have a win plan. Make sure the team buys into it and understands their individual accountability.

Step 3: Build in a regimen and follow the plan. Coaches have practice. A sales manager has one-on-one meetings with an agenda. Come prepared and make sure there is accountability. Your meeting should – at the minimum – include forecast review, pipeline review, skills discussion and improvement recommendations. Make sure to listen versus talk!

Step 4: Be engaged. Go on sales calls, review proposals, strategize and interact.

Step 5: Analyze the metrics. They provide the facts.

Finally, remember this is a continual process – so you adjust, assess and reassess. The facts will help you make the hard decisions, and sometimes you might just have to make that trade. Follow your game plan and you will see improvement and build a dynasty like the Patriots.
Need help with your team? Reach out to Kathy for assistance in crafting and applying a game-winning strategy to your sales organization – Better yet, take my 10-question Sales Agility Assessment to learn what your team is doing well, and where there is room for improvement.

Picture
Vertical Divider

​Kathy Yenke - Sales Catalyst

SALES MANAGEMENT 
Kathy Yenke is the founder of Sales Catalyst Solutions, a sales consultancy specializing in revenue growth and sales excellence. Utilizing the proven Sales Xceleration platform, Kathy helps clients exceed their growth and sales targets across a range of industries by creating a tailored sales strategy, developing effective sales processes, and assuring that sales execution ignites growth.

My passion is to help small to mid-size businesses and grow sales team and revenue generation and execution with a model of “Strategy, Structure, Then People” – creating go-to-market sales strategies, re-engineering sales structures, and focusing on identifiable and measurable performance – producing significant results.  

Find LOCAL PROFESSIONALS

Sales & Marketing Support
Are you a looking for help with sales or marketing?  Let Smarketing CONNECT help you find resources!  Tell us about your needs and we will match you with LOCAL PROFESSIONALS.
Find LOCAL PROFESSIONALS
Are you a LOCAL Sales or Marketing PROFESSIONAL who wants more exposure?  Sign-up today and get listed on Smarketing CONNECT where you will get seen by the LOCAL Startups and Small Businesses looking for you!
PROFESSIONAL Sign-Up
Picture
We connect Small Business with
Sales & Marketing

HOME

ASK A QUESTION

Vertical Divider

LEARNING CENTER

NETWORKING

Vertical Divider

FIND PROFESSIONALS

RATE PROFESSIONALS

Vertical Divider
Smarketing CONNECT Terms & Conditions and Privacy Policy
© COPYRIGHT 2021. ALL RIGHTS RESERVED
​
.
  • Home
  • Find Professionals
    • Sales Directory >
      • Boston Professionals
      • Detroit Professionals
    • Marketing Directory >
      • Boston Professionals
      • Washington D.C. Professionals
      • Philadelphia Professionals
      • New Jersey Professionals
      • Greater Salt Lake City Professionals
      • New York Professionals
      • Columbus Ohio Professionals
      • Detroit Professionals
      • Albuquerque Professionals
    • Find a PROFESSIONAL
    • Rate Our PROFESSIONALS
  • Partners
    • Partnership Sign Up
  • Learning Center
    • Sales Resources >
      • Sales Articles
      • Sales Tips
      • Sales Tools
    • Marketing Resources >
      • Marketing Magazine
      • Marketing Tips
      • Marketing Tools
    • Podcasts
    • Quick Tip Videos
    • Smarketing U
  • Networking
  • Professional Sign Up
    • Learn More
    • Sign Up Now
    • Submit Content