Dave Orecchio

Sales & Marketing Contributor

Inbound Methodologies including Inbound Marketing & Inbound Sales

EXPERIENCE:

As a startup entrepreneur and advisor for 30+ years, I focus on helping companies use the inbound sales & marketing methodology to fix prospect access early in the sales cycle, develop a content strategy modeling a successful sales process, and address other business issues that may be holding a business back from attracting, nurturing, and closing new clients.

​How to Implement a Digital Marketing Strategy

During a recent Smarketing Connect event, Susan McKenney interviewed Dave Orecchio. The question came from the viewers and it relates to the challenges small business owners have marketing their businesses online.  The question Susan asked is: Marketing strategy can be almost overwhelming for small businesses with limited resources, what is the simplest version of a digital marketing strategy that can be implemented by an owner?​

Read it!

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How to Find Customers, Generate Leads & Close Sales

57% of salespeople believe that buyers are less dependent on sales during the buying process than they were a few years ago.  What are the top 3 biggest challenges CEOs are facing today? 

Read It!

Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said, 'Wouldn't you like to have that?' Why not use the same common sense when fishing for people?"

- Dale Carnegie, Best Selling Author -

References

When we needed a corporate global rebrand and introduction to the U.S. market, we turned to Dave Orecchio for our digital strategy. With Dave’s expertise and guidance, we implemented our global Digital Marketing program in the U.S. and Europe. In seven months our Inbound Marketing generated over 100 qualified opportunities, several sales, and many new active engagements for Spectra.
 
Under Dave’s direction, Bristol Strategy provided strategic advice and Digital Marketing assistance during our rapid expansion. Spectra Global Solutions became a recognized brand on two continents and a leading technology in the investment funds market.
Sarah J. Flynn

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I've had the privilege of working with Dave in various marketing and leadership roles over the past 25 years. In that time, I've come to appreciate many of Dave's great qualities; among those I value most are his business insights and keen analytical approach. Most recently, working with Dave on projects at his aptly-named Inbound Marketing Agency, Bristol Strategy, I've collaborated with Dave on content and web design. Dave really gets the importance of process in achieving consistent results and takes a strategic approach. Using his "purpose map" methodology, Dave thoroughly plans how content, on page SEO and page design work together to achieve business results before one line of a blog, one social post or one tag in HTML is written. Really refreshing to have Dave's strategies as a foundation for projects and to be able to refer back to the plan when analyzing results and making course corrections. I highly recommend Dave and Bristol Strategy to businesses who see their investments in content and website design as primary drivers for business growth.
Kevin Jorgensen

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Dave Orecchio is my HubSpot, website & inbound marketing hero! More than that, he is a professional through and through. On time, on task, and totally on the same page with me every step of the way. He is gifted at drawing the unique sales messaging out of his client so that all the blurriness disappears and you are left with a clear marketing vision. Then he makes that vision happen with goal setting, project planning and scheduling. I LOVE our new website, all of our new eBooks, blogs and emails. You simply can't go wrong in working with Dave once you are ready to put your marketing initiative front and center!
Monique Allen