Slogans How many slogans can you name off the top of your head? It doesn’t matter how old you are, you’ll probably be able to rattle off at least a dozen! Slogans or taglines have been helping to sell products and services since advertising began. Make sure to put time into creating your slogan so customers remember who you are and what you do! Smarketing Expert: Rachel Leone - Does Traditional Advertising Still Work?
Performance Based Marketing There is nothing new about measuring your marketing efforts, but some are paid on a performance basis. All of your marketing efforts should have KPI’s (Key Performance Indicators); open rates on emails, clicks on Facebook or LinkedIn ads, etc. Some of the most important are the ones you pay for individually. Make sure your PPC (Pay Per Click) KPI’s are really tuned in to ensure you aren’t wasting money.