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Do titles matter? Calling yourself a founder, owner, CEO, or president can make an impact to your way of thinking, but does it impact how your customers see you?
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Cutting operations costs can be a way to increase profits, would you rather decrease costs or increase sales?
😎 INCREASE SALES |
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Burn out is a real thing in the working word, even more so in small business. Can you really make sure you have work/life balance when you run a small business?
😎 NO - WORK LIFE BALANCE |
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Would it make more sense to you to have 1% of a $1 Billion industry or 25% of a $40 Million industry? Small piece of a large pie or large piece of a small pie, which makes life easier?
😎 LARGER PIECE - SMALLER PIE |
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Naming a company can be really tough and if you have partners, even more difficult to agree on one.
Is the name of the company the most important issue at the start? 😎 No! |
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Sales enablement is a new buzz word…but how important is it really?
😎 Not so much! |
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Marketing is tough but needed, would you rather be marketed to via email or social media?
40% Email | 😎 60% Social Media |
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Do you think in this economic environment that small businesses are better off or worse off than they were 10 years ago?
35% Better | 😎 65% Worse |
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Does the daily economic reports or markets impact your day to day business decisions?
23% Yes | 😎 77% No? |
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Regarding funding…is it still OK to bootstrap, or should you be looking for help immediately (Angel Investors, VC’s, or Loans)?
😎 75% Bootstrap | 25% Funding Sources? |
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There are a lot of areas that draw your attention when starting a company, but should your first focus be on operations (HR, product development, customer service, etc.) or Sales & Marketing?
20% Operations | 😎 80% Sales & Marketing |
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How are you feeling about the current economic climate?
46% Positive | 😎 54% Negative |
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You started a business and have come to grips with the fact that you failed, you close your business…what would be the likelihood of you trying again?
😎 77% Highly Likely | 23% Highly Unlikely? |
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Hiring your first employee can be very exciting but it can be high risk as well. How vital is it for this hire to be successful?
😎 83% Very Important | 17% Not So Much |
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You start a company, put in a TON of hours…it’s your baby. How long do you “give it your best”
before deciding to give it up and move on? 33% Less than 5 years? | 😎 67% Greater than 5 years? |
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You found that you’re not really that good at the sales function of your new start-up…Can you still run a successful company?
😎 59% Yes | 41% NO |
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How important is a business plan as the first stage of starting a business?
27% Very Important? |😎 73% Not so much |
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The choosing of what type of business to start can be vital to its success
😎 77% Love What You Do | 23% Well Trained in Your Field |
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Family can be very helpful at times when in the early stages of a start-up…but would you or should you hire them as an employee?
20% YES | 😎 80% No |
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If starting a small business in the near future, would you go it alone or with a partner?
😎 52% Alone | 48% Partner |
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Multiple revenue streams are important to small businesses but how many should there be? More than 5 or less than 5?
😎 58% Less than 8 | 42% More then 8 |
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How many times do contact a prospect before giving up one them? Less than 8 or Greater that 8 Times?
😎 58% Less than 8 | 42% More then 8 |
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Buying habits seem to trend in business but do they change at home…Do you change the way you purchase things at home versus business?
😎 60% Yes | 40% No |
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Email Marketing: Is once a week too frequent to send to your email list?
43% Yes | 😎 57% No |
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Both are expected to have a positive ROI but, what do you feel has a higher cost associated to it…Sales or Marketing?
😎 Sales - 60% | Marketing 40% |
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If we all agree that Marketing is important, if not vital…then do you currently measure your marketing efforts?
😎 Yes 67% | No 33% |
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What would work better for you…a commission structure that is mission based or target (quota) based?
😎 67% Mission | 33% Quota |
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Would the thought of making tons of money motivate you to start your own company? YES or NO
😎 83% YES | 17% NO |
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Which influences your buying process more…sales (a sales person) or marketing (ads, social media posts, or other marketing activities)?
😎 50% Sales | 😎 50% Marketing |
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How long is your sales cycle…start to finish (From identifying the prospect to close)? Less than 3 months or More than 3 months.
😎 < 83% | > 17% |
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Do you wait for the perfect sales strategy before launching your business?
😎 67% - No | 33% - Yes |
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You're a start-up and need to decide which to spend money on first?
😎 66% Marketing | 34% Sales |
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Who owns Lead Generation, the Sales or Marketing Department?
😎 92 % Marketing | 8% Sales |
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