How to Attract Attention With Business Signage
by Dawn Pease - Dawn's Sign Tech
Is your store or business placed in a central location, and you’re always looking for ways to drive more traffic in? No matter how busy or slow the surroundings are, signage can be the make or break factor for whether or not a potential customer takes interest in your business. Your signage needs to be expertly designed & professionally installed in order to make the impact you want. The intention behind your sign design should be to get noticed in a positive way.
Style According to Your Business
Even seemingly small details like color or font make a huge difference when it comes to signage. These are the deciding factors for whether or not your sign is actually readable, and they also affect how your brand represents itself. Colors evoke emotions and have different psychological associations. If red symbolizes energy, and blue is thought of as a clean color, a spa establishment is better off choosing a cool color scheme.
Clarity is Key
It is important to include your logo on signs to maintain uniformity among the brand. However, if your logo doesn’t include your business’s name or accurately convey what you do, your sign needs a bit more. Passerby should be able to determine what you do when they look at your sign, and then they can determine whether or not they are interested in your product or services. An expert sign designer can help you decide exactly what belongs on your signage.
Quality Over Quantity
Although repetition has its proven benefits in advertising, having numerous signs means nothing if they are of poor quality. If your signage is messy, people will expect a similar experience with your overall business. Overdoing it on your signage can feel spam-like to passerby and make your business appear less authentic, poor quality signs are just not effective. You are better off placing a few sizable and clearly stated signs that are well designed than a cluster of ineffective signage.
The Importance of Sign Maintenance
Your signage is symbolic of your business, and the state of your signage says it all to consumers. The exterior of your business should be in pristine condition, starting with your signs. If a letter falls off your sign, paint starts to chip, or your awning rips, this needs to be addressed right away. Signs should also be regularly cleaned, and lighting should be updated to ensure no outages. Repainting is a simple process for the professionals, and should be done every few years for signs that are prone to fading.