Darrin Fitzderald

Marketing 

Videography

EXPERIENCE:

As a video marketing strategist and partner marketing consultant, Darrin ensures you learn why, where, when, and how to use your videos. He empowers leaders with films and video that achieve business goals, chief among them, increasing your revenue.

​Every video Darrin creates serves a purpose and provides value to your viewer. He'll help you to give your audience the information they need, answers their questions, acknowledge their objections and remove doubt, all while aligning your message with your sales cycle and the viewer's own buyer's journey.

Whatever type of video you need, whether it is a simple product demo or a moving branded film, you can be sure it will provoke an emotional response. Buying is an emotional decision which is justified after the fact by specifications, features or benefits. We buy in order to take advantage of an opportunity, or more commonly, to solve a problem. The most urgent reason to buy is to ease discomfort or alleviate pain. When you solve a problem, you and your brand become a hero.
Your brand has its own narrative. And like most brands, for better or worse, this narrative is still fluid, changeable. Your brand narrative is not only what people think and say about you, it’s greater part flows unspoken in the hearts and minds of your audience -it’s how your brand makes them feel. We're expert at shaping and enriching that feeling.

The #1 reason to choose us? We find your truth, honor your authenticity, then give voice and vision to your brand by telling your unique story.

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“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.” 

-W. Clement Stone

References

I'm impressed with Darrin Fitzgerald's expertise in video and related technology. His qualities include: Responsive, discerning, attentive, and an adept director of professionals and non-actors alike. If you're hoping to get that extra edge from an intuitive orchestrator of communications, especially if it includes video, he's your choice. Darrin sizes up the situation and is willing to bring solutions.

Mary Beth McCabe: Mobile Marketing Author | Travel Guide Author | Lifelong Learning AdvocateMobile Marketing Author | Travel Guide Author | Lifelong Learning Advocate

I first saw Darrin’s brilliant work at the NAFSA 2017 Conference in LA. We engaged him immediately to write, direct and produce our American Homestay Network Host video. The end result was an exceptional and powerful 3 minutes that more than captured everything we were looking for. Darrin is highly skilled, a problem solver, great communicator and a real champion of international education and its industry! His amazing abilities in guiding our ‘non actor’ hosts and student to produce a masterpiece demonstrate his unique gifts. I have no doubt at all in recommending Darrin.
 
David Bycroft: Founder/ Director and Executive of Bycroft Consulting and MyStay InternationalFounder/ Director and Executive of Bycroft Consulting and MyStay International