EXPERIENCE |
As the president and founder of Grant Marketing, Bob leads the Grant Marketing team. Bob has more than 30 years of experience in b2b brand consulting, and b2b strategic marketing. Bob founded and managed G&S Associates, an industrial distribution company. He also opened new industrial markets for Diamond International Corporation and Shepard and Morse Lumber Company. As an independent contractor for Thomas Register for more than 20 years, a member of the Thomas Register Winners Circle, and Thomas Register Hall of Fame, Bob helped more than 100 manufacturing and industrial companies open new sales opportunities. Bob is certified in HubSpot Digital Marketing and Content Marketing. |
Life is like Google. You just need to know what you are searching for.
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Using Storytelling to Boost Your Manufacturing BrandConnect with Customers to Make an Impact
Mark Singer, an accomplished woodworker and furniture designer, has dedicated over six decades to the art of crafting exquisite furniture—both personally and professionally. One portion of his journey led him to establish Giati Designs, where he focused on manufacturing and selling high-end teak outdoor furniture. During this time, Indonesia emerged as one of the primary sources for plantation-grown certified teak, a beautiful but notoriously challenging wood to work with. |
Effective Brand Positioning Strategies for B2B ManufacturersHow to Build a Solid Reputation and Achieve Lasting Success
Brand positioning is a critical aspect of a successful business strategy, especially for B2B manufacturers. Establishing a clear and compelling brand position is essential to differentiate your company from competitors, build strong relationships with clients, and drive long-term growth. For B2B manufacturers, brand positioning is not just about creating an appealing logo or catchy tagline, but about aligning every aspect of your company’s messaging and operations with the needs and expectations of your target market. |