5 Proven Ways To Organically Grow Your Social Media FollowingInstagram’s visual platform makes it the number one social media channel for discovering new things. According to SocialSprout’s latest study, 83% of Instagram users discover new products and services on Instagram. Because of this, it is one of the easiest channels for growing organic followers and an effective tool to add to your marketing mix. Here are some proven ways to boost your audience numbers and keep them engaging with your profile.
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1. Consistency is key - Having an inactive or unmanaged is worse than having no account at all and could potentially hurt business. The set it and forget it mentality doesn’t fly on social. It is like opening up an ice cream parlor and leaving for the day. Who will interact with the customers? How will transactions take place if no one is minding the shop? Your followers will expect you to post content consistently and respond to their inquiries.
It is important to post at least once per day. Buffer learned “You can almost double your follower growth rate by moving from less than one post per week to 1-6 posts a week. You can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.” Consistently posting valuable content each day prompts Instagram algorithms to serve your content higher up in your audience’s newsfeed which means more users will see your posts and be prompted to follow your profile.
It is important to post at least once per day. Buffer learned “You can almost double your follower growth rate by moving from less than one post per week to 1-6 posts a week. You can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.” Consistently posting valuable content each day prompts Instagram algorithms to serve your content higher up in your audience’s newsfeed which means more users will see your posts and be prompted to follow your profile.